Italian Influencer Dies After Cosmetic Surgery in Russia

Summary: A tragedy occurred as Italian influencer Yulia Burtseva died after undergoing cosmetic surgery.

The influencer

Yulia Burtseva, aged 38 years, a mother, was an Italian influencer who shared reels of her family life on Instagram and touched the hearts of her followers with her relatable content, like family moments, parenting, and beauty care tips.
She has more than 70,000 followers. She lived in Naples, Southern Italy, with her husband and young daughter.

The cosmetic surgery

On 04 January 2026, Yulia took a flight to Moscow, Russia, to undergo a cosmetic surgery procedure – buttock augmentation surgery. She uploaded a video on the Russian social media platform VK from a café before she went to the clinic for the procedure.
During the surgery, she began experiencing anaphylactic shock. Immediately after the procedure, her condition began worsening, and she was rushed to the hospital, where medical workers tried their best but were unable to save her.
There is no official statement regarding the exact cause of her demise.

Buttock Augmentation Surgery

A cosmetic procedure that changes the shape or size of one’s buttocks is known as Buttock augmentation surgery. It can give a fuller, more lifted look to the buttocks or make them appear balanced with the body. Though it is hyped on social media, it is actually a complicated procedure.

This surgery can commonly be performed by two methods :

Using fat taken from the stomach or thighs and injected into the buttocks.
Using implants that are surgically planted to add volume to the buttocks.

The method to be followed depends on the patient’s health, body type and expectations.

Anaphylactic shock

When the body undergoes a severe allergic reaction instantly and worsens much faster, it is known as anaphylaxis or anaphylaxis shock. It makes the body enter panic mode. It is a medical emergency, and treatment involves injecting adrenaline (epinephrine), which is given through an auto-injector like EpiPen.

Conclusion

The fans and followers of Yulia are in shock and are posting messages of disbelief on her Instagram page. They mourn not only her loss but also the good-natured human that she was, who happily shared her life online.

Cosmetic surgery, no doubt, makes one look beautiful, but all the pros and cons should be properly understood before going under the knife. It may look simple when we see the “before” and “after” pictures, but do not take it lightly.

God has made each of us unique, so let us be happy and content in our bodies, as they are, instead of trying to alter them by cosmetic surgery/procedures. Learn to acknowledge your body and love it.

Source: Inputs from various media Sources