‘Health’, ‘Energy’ Drink Labels Face FSSAI Scrutiny

The Food Safety and Standards Authority of India (FSSAI) has directed all e-commerce firms to avoid labeling dairy-based, cereal-based, or malt-based beverages as ‘health drinks’ or ‘energy drinks’.

This decision is based on the lack of a clear definition for “health drink” under the country’s food regulations, as well as the laws’ explicit classification of “energetic drink” as relating to carbonated and non-carbonated water-based flavored beverages.

Using improper wording in labeling can lead to consumer confusion, thus the FSSAI has encouraged all online Food Business Operators (FBOs) to fix this immediately by removing or delinking such beverages from the category of ‘Health Drinks / Energy Drinks,’ according to the food regulator’s latest statement.

The FSSAI has emphasized that inaccurate terms may lead to consumer confusion and misrepresentation. As a result, all eCommerce Food Business Operators (FBOs) have been advised to rectify this by either removing or delinking such beverages from the categories of ‘Health Drinks / Energy Drinks’.

This remedial action seeks to increase clarity and openness about these items’ nature and intended advantages. The FSSAI’s statement emphasizes the significance of ensuring that customers are well-educated and may make informed decisions without being given incorrect information.

Renowned companies such as PepsiCo, Coca-Cola, and Hell are presently providing energy drinks cheaper than worldwide leaders Red Bull and Monster, making them more accessible through grocery shops.

According to NielsenIQ, energy drink sales are growing at a 50-55% yearly pace, indicating an increase in use, particularly among young customers.

Concerns concerning increased energy drink usage, particularly among the young, are raised due to the possible health risks connected with excessive consumption, as evidenced by several research.

Source: Inputs from various media Sources