Delhi is Better!” CEO’s Hiring Post Stirs Controversy
Bengaluru v/s Delhi
Bengaluru, often hailed as India’s tech hub, has faced increasing scrutiny due to its infrastructure and social challenges. While the city remains a prime destination for IT jobs, it struggles with heavy traffic, poor road conditions, and soaring rental costs. These challenges stem from a significant influx of migrants seeking career opportunities in the “Silicon Valley of India.” Amid these issues, debates about promoting the Kannada language have stirred controversy.
Reports of harassment for not speaking Kannada, vandalized English signboards and instances of service refusals have emerged, highlighting the tension between migrants and locals. Despite these concerns, Bengaluru continues to attract professionals from across India, thanks to its dominance in the IT sector.
Delhi NCR CEO Sparks Controversy
Amid the ongoing language debate, Vikram Chopra, CEO of Cars24, made headlines with a hiring post that many perceived as a jab at Bengaluru’s language challenges. Chopra’s post encouraged engineers to consider working in Delhi NCR, emphasizing its appeal compared to Bengaluru.
Viral Hiring Post
In his post shared on X (formerly Twitter) and LinkedIn, Chopra wrote:
“Still can’t speak Kannada after years in Bengaluru? It’s okay. Aa jao Dilli (come to Delhi).”
The post invited engineers to apply for positions at Cars24, promising opportunities closer to their hometowns. Chopra added:
If you’d like to return, email me at vikram@cars24.com with the subject line “Delhi, my love.”
Mixed Reactions Online
Chopra’s statement quickly sparked debate on social media. Some users praised his approach, while others criticized it as divisive.
One LinkedIn user commented, “This is a tasteless advertisement. It reflects poorly on Cars24’s employer brand and culture.“ Another asked, “Does this mean you prefer hiring only North Indians or Delhiites? What about diversity?”
On the other hand, some supported the initiative. One commenter remarked, “This is an excellent initiative to motivate people to work closer to their homes.”
Broader Conversation on Workplace Inclusivity
The post has ignited conversations about language barriers, workplace inclusivity, and the challenges faced by migrants in different cities. While the intent behind Chopra’s post was likely to attract talent, it also highlights the growing divide between regional and migrant communities in metropolitan areas.
As Bengaluru grapples with these issues, the debate around language and inclusivity remains a critical topic for businesses and employees alike.
Source: Inputs from various media Sources
I’m a pharmacist with a strong background in health sciences. I hold a BSc from Delhi University and a pharmacy degree from PDM University. I write articles and daily health news while interviewing doctors to bring you the latest insights. In my free time, you’ll find me at the gym or lost in a sci-fi novel.
Ha ha…. with poor air quality, Delhi is still better! Really…